Athleta, Inc. Selects ParadyszMatera for Exclusive Media Brokerage Services

New York, NY, October 24, 2007–Athleta, Inc. (Petaluma, CA) has selected ParadyszMatera to be its exclusive media brokerage partner for customer acquisition programs.

Under the new relationship, ParadyszMatera, using its proprietary promotion, market, and analytical tools, will provide Athleta with list and direct mail strategy, circulation planning and buying, as well as market research and competitive analysis.

Since 1997, Athleta has provided women athletes with performance-driven, femininely-styled sports apparel and related accessories through its catalog and website (www.athleta.com).

ParadyszMatera (www.paradyszmatera.com) is a customer acquisition firm that specializes in finding, developing and capturing new customers through Internet Marketing, Direct Mail and Insert and Print Media. The firm provides multi-channel media strategy, analytics and reporting, and competitive/marketplace intelligence. ParadyszMatera is headquartered in New York with additional office locations in Minnesota, California, New Jersey, Florida, and South Carolina.