Guthy-Renker Selects ParadyszMatera for Direct Mail Services

New York, NY, July 21, 2008—Guthy-Renker (Palm Desert, CA) is one of the world's largest direct response television companies. They are continuing to expand into other direct marketing channels and have selected ParadyszMatera as their direct mail list broker and billing statement insert media agency for a number of product lines.

Under the new relationship, ParadyszMatera, using its proprietary promotion, market, and analytical tools, will provide Guthy-Renker with media strategy, circulation planning and buying, as well as market research and competitive analysis.

Established in 1988, Guthy-Renker is an independently-owned, vertically-integrated company whose focus is in every area of electronic retailing, through broadcast television, cable and satellite, as well as internet, telemarketing, direct mail and retail channels. (www.guthy-renker.com).

ParadyszMatera (www.paradyszmatera.com) is a customer acquisition firm that specializes in finding, developing and capturing new customers through Internet Marketing, Direct Mail and Insert and Print Media. The firm provides multi-channel media strategy, analytics and reporting, and competitive/marketplace intelligence. ParadyszMatera is headquartered in New York with additional office locations in Minnesota, California, New Jersey, Florida, and South Carolina.