Victoria’s Secret Direct Selects ParadyszMatera for Media Brokerage Services

New York, NY, August 3rd, 2007—Victoria’s Secret Direct (Columbus, OH) has named ParadyszMatera as a media brokerage vendor for its customer acquisition programs.

Under the new relationship, ParadyszMatera, using its proprietary promotion, market, and analytical tools, will provide Victoria’s Secret Direct with list strategy, planning and buying, as well as research and analysis.

Victoria's Secret (www.victoriassecret.com) is the leading specialty retailer of lingerie, beauty products, fashion-inspired collections, fragrances, and cosmetics. Customers of this prestigious brand can shop anywhere, any time via its lingerie and beauty stores, catalogues, and website. Victoria's Secret is part of Limited Brands which, along with Bath & Body Works, C.O. Bigelow, La Senza, White Barn Candle Co., and Henri Bendel, presently operates 2,875 specialty stores.

ParadyszMatera (www.paradyszmatera.com) is a customer acquisition firm that specializes in finding new customers through Direct Mail, Insert and Print Media, and Internet Marketing. Driven by the economics of performance and our clients’ business goals, we provide multichannel media strategy, analytics, and reporting, creating a roadmap of how to prioritize and optimize marketing dollars across channels. The company is headquartered in New York with additional office locations in Minnesota, California, New Jersey, Florida, and South Carolina.