Minneapolis - April 28, 2010 - Paradysz Analytics, a division of direct marketing agency ParadyszMatera, is helping direct marketers eliminate low-value prospects and drive better list performance. MergeScience is transforming traditional merge-purge into a completely new and impactful marketing process.

MergeScience is an innovative approach that links merge-purge to acquisition and customer marketing, allowing marketers to make better targeting decisions across multiple campaigns. Direct marketing programs will achieve a higher return on investment through lower costs and better response rates.

Now, direct marketers have the flexibility to make real-time adjustments to the current campaign and understand how to improve results in future. Clear, simple reports and analysis help make opportunities and trends easy to recognize, interpret and apply.

“Merge-purge is typically an operational process and provides little value beyond eliminating duplicate names and gaining postal efficiencies, but in today’s competitive marketplace that’s not enough,” said Rob Stagno, President, Paradysz Analytics. “With MergeScience our clients gain better insight into the best sources of ideal future customers – all before a campaign happens. This isn’t a rear-view mirror look at performance – it is proactive merge-purge.”

For additional information about MergeScience, visit www.welcometoparadysz.com/mergescienceintro.