Marketing services firm ParadyszMatera has named Rob Stagno as the president of Paradysz Analytics, effective Oct. 1. Stagno will lead the company's data services, MergeScience data processing and Modelytics suite of modeling applications.

Stagno's role is a new position for the company. He previously managed marketing communications and CRM as a general manager at Microsoft and has held various senior-level direct marketing positions at IBM and Publisher's Clearing House.

In addition to his professional experience, Stagno serves on the board of the Direct Marketing Educational Foundation