Vitacost.com Offers Subscription with Orders
Health retailer Vitacost.com recently mailed its 64-page spring 2009 catalog promoting a free 12-issue Prevention magazine subscription with $75+ orders. Previous catalogs have offered similar incentives from Rodale?s Prevention and Eating Well magazine. Vitacost.com offers vitamins, herbs and nutritional supplements from hundreds of brands, including Garden of Life, TwinLab, Doctor?s Best and their own Nutraceutical Sciences Institute (NSI). The incentive as well as Vitacost?s discount prices get prominent mention on the cover, with a ?Special Offer with Purchase?? banner at the very top and a ?Save Up to 80%...? dot whack. An assortment of essential fatty acid supplements used to promote good mental and physical health appear on the cover with the headline ?EFAs Good Fats for Good Health!? Inside, items include Jason All-Natural Whitening Toothpaste ($3.61), Natural Vitality Anti-Stress Drink ($18.99) and NSI Maqui Berry Juice Blend supplement ($19.99). An additional promotion inside presents a 5% discount to buyers who register online for automatic shipments. Orders can be placed by phone, mail, fax or at Vitacost.com.

Grassroots International: Seeking to Restore and Protect Human Rights
Humanitarian nonprofit Grassroots International recently mailed a fundraising mailing advocating its message of building a just, sustainable world through various alliances and progressive movements around the globe. The organization was founded in 1983 and currently works in Brazil, Guatemala, Haiti, Honduras, Israel, Mexico, Nicaragua, Palestine, and the U.S. The #10 package reads ?Global Justice. Compassion. Common Sense. And You.? The return address features historian and social activist Howard Zinn's signature, and he authors the lift note. Inside, a letter outlines how potential donors can help ?communities around the world gain access to food, land, and water that are everyone?s basic human rights.? An additional ?Humanitarian Progress Report? insert provides a testament to Grassroots? success in reintroducing the Creole Pig to Haiti. Prospective donors are encouraged to give to Grassroots International along a $25/$35/$50/Other ask ladder.

Conde Nast Traveler Uses Free Shipping Incentive
Conde Nast?s travel title incorporated some notable changes in its recent subscription effort, while maintaining its longstanding #10 voucher package. The price and hard offer remain consistent with previous efforts -- $10 for a one year subscription of 12 issues or $20 for two years and 24 issues ? but the publisher?s usual $3 shipping and handling fee is waived with a two year subscription. The ?Travel Agent Trade Discount? form cites the two-year commitment as the ?Best Deal!? Like previous efforts from the publisher, the envelope presents an intriguing teaser for any prospect: ?Do Not Bend,? which refers to the enclosed freemium travel tags that read ?Property of: (Name).? These bright orange personalized tags remain a unique and useful gift, and have a strong editorial affinity. The premium on pay has been updated in this latest package with a new image of the ?Insider Secrets? book, a 36-page travel guide. Also new, the publisher details an additional benefit of subscribing on the voucher form by offering a download of its annual Gold List. Previously, the reader-compiled list of 700 of the best places to stay was included in the magazine subscription. The ?Trade Discount Order Form? presents the hard offer of $10 for 12 issues or $20 for 24 issues.

The direct mail promotions appearing in Mail Stream are tracked and written up by ParadyszMatera, a media brokerage services company, through its MarketRelevance(tm) Promotion Library. Click here to visit their site: ParadyszMatera.com.