The Home Marketplace Presents Gadget Guide
?The Gadget Guide 2009? from Blyth Inc.?s The Home Marketplace targets consumers who wish to update some of their cooking essentials on a budget. The brightly colored book offers unique and handy kitchen items which are organized by price. The cover of the catalog emphasizes the low cost of its contents, promoting ?Gadgets Under $9.99? and ?Over 230 Gadgets Under $10.? Examples include the Nana Saver for preserving cut bananas ($5.99), a ChopStir tool ($8.99), and wood Hanging Utensils that balance on the side of a pan ($9.99). In the middle of the book, the catalog highlights ?Perfect Pricing? on items including a Chicken Egg Yolk Separator, Nostalgic Salt and Pepper Shakers, and a 3-in-1 Microwave Pot (all priced at $5.99). In a section called ?Naturally Speaking,? The Home Marketplace draws attention to its eco-friendly products, such as a Compost Crock ($34.99) and a Ceram-Eco Mini Fry Pan ($11.99). The reply form highlights several ?Marketplace Favorites,? including ?As Seen on TV? products such as the Hercules Hook ($9.99). Orders can be made by mail, phone, fax, or online at TheHomeMarketplace.com.

Woodcraft Magazine Offers a Bonus Year
Woodworking title Woodcraft Magazine mailed a subscription offer featuring a ?Free Bonus Year.? The plain monarch package arrived containing a voucher form and a foldout insert offering samples of the magazine?s editorial with pictures of some of the projects from past issues. A personalized ?Summary of Benefits? attached to the voucher cites content such as step-by-step instructions for woodworking projects of all levels, tips and tricks for saving money and time, product news and reviews, and profiles of top home workshops. Each issue features plans for at least five woodworking projects of varying skill levels, including regular submissions from Scott Phillips of the PBS program The American Woodshop. The voucher presents the hard offer of $19.97 for two years (12 issues) as a ?Professional Woodworker Discount Rate.?

TP Tools Urges ?Buy American?
TP Tools and Equipment, a retailer of restoration and auto body repair tools, mailed a catalog asking recipients to ?Buy American, Support America, and Save!? The 16? x 10½? catalog features an American flag graphic printed behind the patriotic headline. Just below, free shipping is promoted on popular blast cabinets (for removing paint and rust) to most areas east of the Mississippi. Copy explains ?In these tough economic times, with rising shipping costs and fuel surcharges, we?re doing what we can to help?? Several products throughout the 8-page booklet are spotlighted as ?Made in USA? including metalworking and forming tools ($499 - $849). Additional products include the Skat Blast 960-T Blast Cabinet ($999), an Ingersoll-Rand 6? Dual-Action Air Sander ($55), and a seven piece Professional Body Hammer Kit ($59). Orders can be placed by phone, fax, online, or by mail. The promotion also promotes TP Tools? upcoming appearance at car swap meets, giving buyers the option to place an order and pick it up at the Carlisle, PA show.

The direct mail promotions appearing in Mail Stream are tracked and written up by ParadyszMatera, a media brokerage services company, through its MarketRelevance(tm) Promotion Library. Click here to visit their site: ParadyszMatera.com.