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Mail Stream: A Report on Incoming Direct Mail December 8, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline 1-800-Flowers brand Plow & Hearth, a retailer of home goods and decor, revealed their new initiative, the Campaign to Reforest America, in recent months. For every order made, the retailer will donate.... |
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Rich opportunities in niche media December 1, 2008, DMNews Audience fragmentation has changed media buying — so when, why and how should mar keters go after niche media buys instead of mass media? Four experts share their opinions... |
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The Children's Catalog Universe Fails To Grow
December 1, 2008, Patrick Barnard, multichannel merchant The Children's Merchandise and Apparel Category — targeting parents of babies to teens with everything from toys and educational games to cribs, clothes... |
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Mail Stream: A Report on Incoming Direct Mail December 1, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Custom doll specialist My Twinn rewarded early shoppers once again this year in its Holiday 2008 catalog with discounts tiered by order date. The marketer, which is a subsidiary of The Parent Company, has used similar pricing incentives.... |
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Mail Stream: A Report on Incoming Direct Mail November 24, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline The American Indian Relief Council (AIRC) added address labels to its annual Operation Turkey Dinner campaign. The new 5½” x 9½” package greets recipients with.... |
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Mail Stream: A Report on Incoming Direct Mail November 17, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Gardener’s Supply Company recently mailed its Holiday 2008 catalog pledging its commitment to a “Greener Future” by donating 8% of profits to environmental initiatives.... |
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Mail Stream: A Report on Incoming Direct Mail November 10, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Affordable gift marketer Collections Etc. recently mailed an Early Harvest 2008 specialty catalog under the title Gifts & Grins with the tagline “From Wonderful to Whimsical.” As is common with the company’s main title, the book features free... |
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Mail Stream: A Report on Incoming Direct Mail November 3, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Lands’ End Men got into the election year spirit with new ties to please both Democrats and Republicans. Cover creative boldly declares “We Have A Winner!” in reference to the No... |
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Mixed Apparel Flattens Out: List universe market snapshot
November 1, 2008, Patrick Barnard, multichannel merchant he Mixed-gender Apparel Universe — consisting of buyers of men's and women's clothing — increased by 11%, or 1.6 million names, in the past year... |
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Mail Stream: A Report on Incoming Direct Mail October 28, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline The Popcorn Factory added a redesigned logo and fresh tagline to its Halloween 2008 catalog. The tagline “Celebrate…Deliciously” takes the place... |
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Mail Stream: A Report on Incoming Direct Mail October 20, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Business-to-business marketer Baudville Inc. recently sent an email introducing Pleasantrees, its brand-new eco-friendly greeting card line. The email subject line exclaims “Introducing Pleasantrees... |
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Mail Stream: A Report on Incoming Direct Mail October 13, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Fashionable shoe, accessory, and outerwear retailer Cole Haan uses a photo of a shiny 1928 penny on the cover of its fall 2008 catalog to represent the year the company was started and mark its 80 year... |
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Mail Stream: A Report on Incoming Direct Mail October 6, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline In addition to its typical offerings of books for car enthusiasts, Motorbooks’ fall 2008 catalog expands its product line to include books on several other topics... |
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Catalog Choice Gains Endorsement from Catalogers
October 1, 2008, The Overbrook Foundation Catalog Choice made a giant leap yesterday when the Board of Directors of the American Catalog Mailers Association (ACMA) announced its unanimous decision to recommend catalogers to enter a merchant licensing agreement... |
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Mail Stream: A Report on Incoming Direct Mail September 29, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline In an uncommon move, woodworking supplier Sherwood Creations Inc. has decided that two websites are better than one and promotes both in its Fall/Winter Catalog... |
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Mail Stream: A Report on Incoming Direct Mail September 22, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Puzzle and gift marketer Bits and Pieces is back in the mail. Following Summer 2008 efforts, a recent Fall 2008 book features a cover image of a puzzle from the Americana... |
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Lists
September 15, 2008, Paul Clolery, The NonProfit Times Susan G. Komen For the Cure (SGK) began evolving its direct mail program in February 2007. This past May it starting dropping the blackout dates for swapping its donor files. It is also evolving its direct response program... |
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Mail Stream: A Report on Incoming Direct Mail September 15, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Uncommon Goods, a retailer of clever gifts and home goods, features an assortment of products made from recycled materials in its fall 2008 catalog. The 84-page, 8-1/4” x 5-1/2” book features a pair of Recycled... |
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Mail Stream: A Report on Incoming Direct Mail September 8, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Home Trends, which aims to provide “Practical Products for Practical People” recently mailed a catalog encouraging consumers to “Go Green” with a variety of fluorescent light bulbs and other eco-friendly... |
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Slowdown Lowdown
September 1, 2008, Ray Schultz, DIRECT ParadyszMatera CEO Chris Paradysz has a theory: “The list business likes to put itself in a corner,” he says. “But it's no different from any other business... |
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The Independents
September 1, 2008, Ray Schultz, DIRECT Not all list companies have cashed out. Here's a look at some that haven't... |
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Mail Stream: A Report on Incoming Direct Mail August 25, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Old Durham Road, a purveyor of home decor and gift merchandise that evokes “English Country Living” recently mailed its summer 2008 catalog. The front cover shows a picturesque... |
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Mail Stream: A Report on Incoming Direct Mail August 18, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline American Country Home Store from Yield House recently mailed its Summer/Fall 2008 catalog. Yield House, which began selling pine and wicker furniture in 1947, acquired American Country Home Store... |
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Mail Stream: A Report on Incoming Direct Mail August 11, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Home retailer Restoration Hardware, known for its various catalog editions such as Outdoor and Home, recently released its latest incarnation, Baby & Child... |
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Mail Stream: A Report on Incoming Direct Mail August 4, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Vineyard Vines, a retailer of clothing for men, women, and kids, recently promoted its ten year anniversary with catalogs large and small. The company strives... |
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Slight Gains for Food Catalog Buyers
August 1, 2008, Patrick Barnard, multichannel merchant The Food Catalog Market's total universe was 9.5 million names as of the first quarter of this year, according to New York-based list brokerage services firm ParadyszMatera... |
| Targeting Search Engine Rankings August, 2008, internet retailer Merchants know how to rank high in paid search results. But the power of popular informational sites means they have to adjust their goals when it comes to natural search rankings... |
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Mail Stream: A Report on Incoming Direct Mail July 28, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline The June catalog from Talbots’ features an updated logo, Weimaraners in classic automobiles, and a variety of summer apparel. On a more somber note, The Sentencing Project... |
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Mail Stream: A Report on Incoming Direct Mail July 21, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Lumber Liquidators, a multichannel seller of flooring products, recently suggested that consumers spend their economic stimulus checks from the government on new floors... |
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Mail Stream: A Report on Incoming Direct Mail July 15, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Making it Big’s summer catalog features a charitable opportunity – donations up to $5,000 to the I Have A Dream Charity will be matched by this... |
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Mail Stream: A Report on Incoming Direct Mail July 7, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline The 1950s are back in Sephora’s 2008 summer catalog, which is formatted to look like a retro-style pinup calendar. The catalog also a features a “Best of Sephora 2008” sweepstakes... |
| Burgeoning search advertising market grows new approaches July, 2008, internet retailer Search engine marketing was a strategy that online retailers used but did not much discuss until a 2003 industry report by investment firm Piper-Jaffray blew the cover off a sleeping giant: by 2007, Piper-Jaffray predicted, worldwide total revenue from search would reach $7 billion.... |
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Deal With It July 1, 2008 12:00 PM , By Beth Negus Viveiros Is it an ancillary revenue stream for your company, or are you just offering more for the same? PAPALIA: It's a delicate balance. We can't just turn on the clock like an attorney. I don't think you can... |
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Pet buyer universe perks up July 1, 2008, Patrick Barnard, multichannel merchant People love their pets. The American Pet Products Manufacturing Association (APPMA) estimates that consumers will spend more than $10.5 billion on... |
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Mail Stream: A Report on Incoming Direct Mail June 30, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Wine Enthusiast, a multichannel marketer of wine accessories and storage, recently mailed its Summer 2008 catalog celebrating Independence Day. The 56-page book features... |
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Mail Stream: A Report on Incoming Direct Mail June 23, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Dahle’s Big & Tall Spring 2008 catalog features free shipping and 20% off all orders by a certain date. The apparel merchant offers casual and professional... |
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Mail Stream: A Report on Incoming Direct Mail June 16, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Computer and technology retailer Hewlett-Packard (HP) introduces recipients to four individuals in its HP Cafe catalog entitled “The Curiosity Issue.” The 16-page book features... |
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Mail Stream: A Report on Incoming Direct Mail June 9, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline The History Shop’s Father’s Day 2008 catalog features a striking photo of the late Dr. Martin Luther King Jr. as he walks hand-in-hand with his son. The image is taken... |
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Mail Stream: A Report on Incoming Direct Mail June 2, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline The summer catalog from Jeffers Pet features a genetic testing product among its 144 pages. While primarily canine- and feline-focused, it does offer items for other pets, as well as the opportunity... |
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Automotive parts market revs up
June 1, 2008, Patrick Barnard, multichannel merchant The automotive parts and accessories catalog market accelerated slightly in the fourth quarter of 2007, reaching a total 12-month active universe of 3 million names. That's up from about 2.8 million names... |
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Mail Stream: A Report on Incoming Direct Mail May 27, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline A mailing from nonprofit organization AdoptaPlatoon features a four-page cover letter, an interactive device, and an ask ladder that specifically notes the number of care packages soldiers will receive... |
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Meet the Broker: Andrea Timmerman May 22, 2008, DIRECT Newsline, By Jim Emerson This week we meet Andrea Timmerman, who oversees catalog brokerage accounts for ParadyszMatera in Minneapolis. She was recently promoted to senior director of account management... |
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Try inserts to track down teens/kids May 19, 2008, DMNews You might not immediately think of insert media as a youth marketing option – but experts say it can be a successful tactic if done right. Four experts offer some program possibilities... |
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Mail Stream: A Report on Incoming Direct Mail May 12, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline A recent membership mailing from Solomon R. Guggenheim Museum offers recipients a “Free Pass to a private viewing…” as well as a freemium postcard of Vincent van Gogh’s Mountains at Saint-Remy... |
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6 Good Reasons to Test Into Insert Media May 7, 2008, Target Marketing, by Britt Brouse Direct mailers now face the 2008 postal rate increases, in effect on May 12, along with heightened paper and production costs and a sluggish economy... |
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Ad Age names ParadyszMatera as Top US Marketing Services Agency May 5, 2008, AdvertisingAge TOP U.S.MARKETING SERVICES AGENCIES RANKED BY 2007 REVENUE FROM MARKETING SERVICES.... |
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Mail Stream: A Report on Incoming Direct Mail May 5, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Caswell-Massey’s summer 2008 catalog is a 60-page slim jim affair, featuring gifts for Mother’s Day. Don’t really like mom so much? There’s a six-page sale items section in the back... |
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Gifts and collectibles names not so generous
May 1, 2008, Patrick Barnard, multichannel merchant The gifts and collectibles catalog segment lost about 650,000 names — roughly 3% — in 2007, according to New York-based media brokerage firm ParadyszMatera... |
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Mail Stream: A Report on Incoming Direct Mail April 28, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Room for Color’s Home Furnishings Spring 2008 catalog features a pre-approved credit promotion nestled amid the jewel tones and shimmering hues... |
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Mail Stream: A Report on Incoming Direct Mail April 21, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Alsto and Improvements is celebrating its newly merged operations with a 15% discount off first purchases. The League of Women Voters has mailed a fundraising piece that incorporates... |
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Red Envelope Files Chapter 11, Finds a Buyer
April 21, 2008, Jim Tierney and Tim Parry, multichannel merchant Less than two weeks after MULTICHANNEL MERCHANT reported that Red Envelope was in talks with two potential buyers, the San Francisco-based gifts cataloger has filed for Chapter 11 bankruptcy protection... |
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Mail Stream: A Report on Incoming Direct Mail April 14, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Rockets, robots and bikinis are the theme of a clever catalog from Blue Sky Swimwear, which reads like a campy science fiction story. The company presents its 2008 Collection in an adventure... |
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Consumer catalog universe suffering losses April 14, 2008, DMNews, by Alyson Grala Consumer catalog lists shrank names in 4Q 2007 – general merchandise lists are down 998,000 names in the past two years and apparel is down by 1.2 million names from 3Q 2007... |
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Mail Stream: A Report on Incoming Direct Mail April 7, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Fashion designer Michael Kors recently mailed a catalog featuring a selection of women’s summer apparel and accessories. Although Kors started his own label in 1981, he has gained... |
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Taking to the great outdoors
April 1, 2008, Tim Parry, multichannel merchant It appears more consumers are embracing outdoor activity. Or at least they're dressing the part. In the fourth quarter of 2007, there were 10.6 million names in the outdoors and recreation segment... |
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Mail Stream: A Report on Incoming Direct Mail March 31, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline China Books Inc. recently introduced the Traditional Chinese Medicine Catalog 2007-2008, an offshoot of its main catalog which features a wide variety of books from and about China. The slim-jim catalog includes... |
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Mail Stream: A Report on Incoming Direct Mail March 24, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline British cataloger Mini Boden's eye-catching Spring 2008 catalog depicts a white spotted dog skateboarding down a path on a sunny day. The 200-page children's apparel book opens with a note... |
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It's time to revive creativity for today's leading catalogers 2008, DMNews, by Tom Fleming For the past year, catalogers have looked at creative ways to offset postal and paper cost increases. They have explored every possible area to lower promotion costs, including smaller... |
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Mail Stream: A Report on Incoming Direct Mail March 17, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Home decor retailer Viva Terra recently mailed a Spring 2008 catalog touting “Over 150 new earth-friendly products.” The cover of the 10-1/2” x 7-1/2”, 76-page book features Turquoise Seaglass Plates... |
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Mail Stream: A Report on Incoming Direct Mail March 11, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Windsor Collection, an Amerimark catalog that features an assortment of fashion jewelry and accessories, used its Late Winter 2008 promotion to shine a light on two upcoming spring celebrations... |
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Mail Stream: A Report on Incoming Direct Mail March 3, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Legendary Italian gunsmith Beretta recently sent out its Spring 2008 catalog featuring an Olympic theme. The cover shows Andrea Benelli, the 2004 Olympic gold medalist in men’s skeet shooting... |
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Gains erased for office supplies names
March 1, 2008, Tim Parry, multichannel merchant People and businesses are still purchasing pencils to push, but the overall office supplies segment of the catalog market shrank during the past two years... |
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Mail Stream: A Report on Incoming Direct Mail February 25, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Muzzy is a series of foreign language DVDs from the British Broadcasting Corporation (BBC). A recent mailing from Early Advantage, a publishing company licensed to market the sets on behalf of the BBC, asks “Does your child speak only English... |
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Membership Marketing February 25, 2008, DMNews, by Pamela Oldham AARP is at the perfect age to relate to its 39 million members: After all, this year marks the 50th anniversary of the nation's largest membership organization for people over the age of 50... |
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Mail Stream: A Report on Incoming Direct Mail February 19, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Palumba specializes in handmade organic “green-built” children's toys, art supplies, and apparel. A recent catalog promotes its unique merchandise as “simple, elegant toys” which are designed... |
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Mail Stream: A Report on Incoming Direct Mail February 11, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Junior’s, a New York-based bakery specializing in cheesecake since 1950, promotes Valentine’s Day in its most recent 16-age catalog. The front cover of the 8-1/2” x 11” book shows off its Chocolate Heart... |
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Mail Stream: A Report on Incoming Direct Mail February 4, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Fine jewelry retailer Heavenly Treasures makes a statement in a recent catalog that features three diamond and 18kt gold peace sign pendants on the cover. Inside, the 56-page promotion opens with these iconic symbols... |
| What Search Pros Want: Traffic, Sales Support And A Stable Platform February 4, 2008, Online Media Daily WHILE GOOGLE LIKELY WOULD STILL reign supreme in volume, a combined Yahoo-Microsoft would level the playing field in terms of campaign performance and technological advancements in search marketing... |
| Keeping the lid on keyword costs February, 2008, internet retailer The rising cost of keywords is putting a major crimp in paid search budgets, but that does not mean retailers have to compensate by increasing ad budgets or buying fewer search terms... |
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Gardening catalog names wilt a bit
February 1, 2008, Monica Kitchen, multichannel merchant Given that more than 90 million American households participate in some form of gardening, you might expect to see the number of available names in the market creeping up.... |
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For insert marketers, size matters January 28, 2008, DMNews Creative is important to any campaign — but for insert offers, weight, dimensions and paper choices are just as critical. Our expert panel weighs in on these elements... |
| Search engine marketing coming in for a landing January 24, 2008, internet retailer While e-retailers pore over lists of potential keywords for paid search campaigns and pay great attention to keyword selection, they must also mind the store, making sure the landing pages for paid search ads are optimal — and there. |
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Mail Stream: A Report on Incoming Direct Mail January 23, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline AeroGrow International Inc. promotes its new catalog offering “AeroGarden: The World’s First Kitchen Garden Appliance.” The product allows consumers to grow herbs, vegetables, and decorative plants indoors without... |
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Mail Stream: A Report on Incoming Direct Mail January 14, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Outdoor outfitter Moosejaw mailed two versions of its 84-page Winter 2008 catalog, packed with apparel and gear for backpackers, snowboarders, and climbers. Each cover features a female snowboarder ready for action with board in hand. The back covers depict a more relaxed and sunny... |
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Mail Stream: A Report on Incoming Direct Mail January 7, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Restoration Hardware’s latest brand Brocade Home adds gift merchandise to its selection of modern baroque style furniture and decor. The cover of the catalog features a stylish white room accented with two Half Circle Chairs in green... |
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Common language for multichannel marketing January 3, 2008, By Mark Korros, DMNews In the rapidly spinning world of multichannel marketing, both the marketers and the service providers are struggling to define what multichannel marketing means and how it applies to them.... |
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Mail Stream: A Report on Incoming Direct Mail January 2, 2008, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Upscale apparel and gift retailer Neiman Marcus recently remailed its 100th Anniversary Edition Christmas Book polywrapped with two other titles -- “A Season to Savor” and “Classics.” The Christmas Book was previously mailed as a standalone... |
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Women's apparel buyers in vogue January 1, 2008, Monica Kitchen, multichannel merchant Most women love to shop, especially for clothes and shoes. That's why women's apparel, with 33.4 million names, remains by far the largest segment of the apparel market. In fact, women's apparel accounts for 57% of all consumer apparel catalog buyers... |
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Optimizing Your Direct Mail: Making Your Mail Work Harder For You December, 2007, Jenny Floria, NCDC Dimensions I am always interested in people's reactions when I tell them I work in direct mail. It took my friends some time to understand the role I play in the marketing world... |
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Mail Stream: A Report on Incoming Direct Mail December 26, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Barneys New York mailed its holiday 2007 apparel and gift catalog featuring the environmentally-friendly theme “Have A Green Holiday.” The cover of the 9” x 7-1/4” book features a model wearing the 22k gold One Hundred Trees... |
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DMA List Leaders announces its officers December 17, 2007, By Cara Wood, DMNews The Direct Marketing Association announced the 2008 members of its List Leaders Group. The committee, which bills itself as a forum for senior-level list executives and owners to discuss trends and challenges... |
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Mail Stream: A Report on Incoming Direct Mail December 17, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline British shirt maker Joseph Turner recently premiered its mail order catalog in the U.S., presenting an “Introductory Half Price Offer” on all shirts, cufflinks, and ties. The 68-page... |
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Mail Stream: A Report on Incoming Direct Mail December 10, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Boingo Wireless recently mailed a package offering a free 30-day trial for its Wi-Fi Internet service. The glossy red 6” x 9” envelope features a teaser for the trial... |
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Holiday Dashboard allows marketers to predict shopping revenue December 7, 2007, By Kristina Knight, BizReport With Cyber Monday bringing in $4 billion online, many marketers are hopeful that a better holiday shopping season is afoot. I you're curious about how your online ad campaigns are performing so far this holiday season, look no farther that PM Digital's new Holiday Dashboard. The tool that tracks how campaigns are performing now and will even predict - based on prior years - how your revenue will shape up for this shopping season... |
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DMA's Roast and Toast celebrates Kranjac, Erickson and Lenox December 7, 2007, By Cara Wood, DMNews Collegial laughter was abundant at the Direct Marketing Association's Insert Media Council's Roast & Toast as industry leaders celebrated the year's end and its 2007 honorees Paulette Kranjac, founder, president and CEO of List Process Direct, Dennis Erikson, VP of insert and print media at Paradysz Matera and corporate honoree Lenox Group Inc... |
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PM Digital To Forecast Holiday Search Performance with New Dashboard December 4, 2007, by Tameka Kee, MediaPostPublications PM DIGITAL HAS RELEASED HOLIDAY Dashboard, a new tool that helps online retailers track their paid search campaign metrics, gauge year-over-year sales performance and forecast overall holiday sales... |
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Mail Stream: A Report on Incoming Direct Mail December 3, 2007, By ParadyszMatera and Direct Newsline The Source for Everything Jewish, a direct marketer of Judaica gifts and home decor items, recently mailed its annual Chanukkah catalog dated 2007/5768 (incorporating the current year of the Jewish calendar).... |
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Children's market growing up December 1, 2007, Monica Kitchen, multichannel merchant From birth through their early teens, kids need a lot of stuff. The children's catalog market includes clothing, home decor, toys, art supplies, educational games and books. And the list of goods parents need to buy keeps on growing... |
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Mail Stream: A Report on Incoming Direct Mail November 26, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Home tech retailer Gadget Universe and the Montel Williams Show ask consumers to “Make a difference and revolutionize the world!” through a co-sponsored product invention... |
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Mail Stream: A Report on Incoming Direct Mail November 19, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Online footwear retailer Zappos.com recently mailed a Fall 2007 print catalog entitled “Life.” The cover of the 42-page, 10-1/2” x 9-1/2” book exhibits three different... |
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Mail Stream: A Report on Incoming Direct Mail November 12, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Beauty and body care product marketer Garden Botanika continues its commitment to produce environmentally conscious products with its digest-size fall 2007 catalog, which... |
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Mail Stream: A Report on Incoming Direct Mail November 5, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Business-to-business mailer G. Neil strayed from its familiar envelope carrier for its catalog in favor of a unique folder presentation for the 2007 Holiday Greetings... |
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Athleta, Inc. Selects ParadyszMatera for Exclusive Media Brokerage Services November 5, 2007, DM News- News Brief ATHLETA INC., a Petaluma, CA-based multichannel purveyor of sports apparel for women, has selected ParadyszMatera to be its exclusive media brokerage partner for... |
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Bind-in, blow-in universe down 3.5% November 5, 2007, DMNEWS, By Cara Wood The active bind-in/blow-in program universe totaled 2.46 billion opportunities in the third quarter of this year, down 3.5% percent from the third quarter... |
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Mixed apparel: a gender bender
November 1, 2007, Multichannel Merchant, By Mark Del Franco Not quite sure what mixed gender means? The term describes merchants who sell apparel for both men and women, everything from... |
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Mail Stream: A Report on Incoming Direct Mail October 29, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline As in previous years, the annual Fright Catalog is complete with a huge selection of spooky props, decorations and costumes to equip Halloween... |
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In the News October 26, 2007, DIRECT listline Athleta Corp. has selected ParadyszMatera to provide media brokerage and related services on an exclusive basis, for customer acquisition... |
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People in the News October 23, 2007, DIRECT listline The Direct Marketing Association's Insert Media Council has named Paulette Kranjac, president and CEO of List Process Co. and Dennis Erickson, vice president... |
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Mail Stream: A Report on Incoming Direct Mail October 22, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Like previous years, L.L. Bean's Christmas 2007 catalog arrived in mid September. A few variations of the catalog were tracked, with all sharing the same illustrated cover of a family bringing a Christmas tree home through... |
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Mail Stream: A Report on Incoming Direct Mail October 12, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Modular carpet brand Flor recently premiered Martha Stewart Floor Designs with Flor. The cover of the 32-page Autumn 2007 catalog features the Martha Stewart circular logo along with a photograph of a ... |
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Mail Stream: A Report on Incoming Direct Mail October 8, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Pure Collection, a UK-based premium cashmere apparel retailer, recently welcomed potential new catalog customers with discounts on all of its clothing, accessories, and outerwear. The company offers a wide range of fashions for women, men, and... |
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Home, sweet home merchants
October 1, 2007, Multichannel Merchant, By Mark Del Franco There's no place like the home market, or multichannel purveyors of furnishings, linens, floor and window coverings, tableware, and... |
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Mail Stream: A Report on Incoming Direct Mail September 24, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Positive Promotions announces “October is National Breast Cancer Awareness Month” on the cover of its recent 2007 Product Catalog. The company offers a wide variety of promotional... |
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So you think you know MULTI-CHANNEL?
September 17, 2007, Women’s Wear Daily Chris Paradysz is CEO of PM Digital and Suzy Sandberg is the company’s Managing Director. PM Digital is a leading interactive marketing agency and a business unit of ParadyszMatera, an industry leader... |
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Mail Stream: A Report on Incoming Direct Mail September 17, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Patrick James, a high-end gentlemen’s clothier, recently mailed its inaugural catalog. Established in 1962, the company has grown to 16 retail locations throughout... |
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Mail Stream: A Report on Incoming Direct Mail September 10, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline As many were enjoying the last days of summer, Gorsuch Ltd. mailed its catalog of enticing high-end ski and resort wear. The 124-page Winter 2008 catalog features... |
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Mail Stream: A Report on Incoming Direct Mail September 4, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Chefs, a cataloger and online retailer specializing in high-end and professional-grade kitchen equipment, has a new look for its Early Fall 2007 catalog. One of the major changes in the makeover includes... |
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From Fido and Fluffy to frogs and ferets
September 1, 2007, Multichannel Merchant, By Mark Del Franco Pets inhabit 71.1 million, or 63%, of U.S. households, according to the 2007-2008 National Pet Owners Survey by the American Pet Products Manufacturing Association. The most popular... |
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Mail Stream: A Report on Incoming Direct Mail August 27, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Home Office recently mailed two separate catalogs promoting back-to-school computers and accessories. While both catalogs present... |
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Mail Stream: A Report on Incoming Direct Mail August 20, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline The Fall 2007 catalog from plus-size clothing brand Making it Big announces “95 new styles for the fall -- and all year long!” The brand offers... |
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Mail Stream: A Report on Incoming Direct Mail August 13, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline General merchandiser and credit issuer Ginny’s recently sent an email touting a web-only offer for an exclusive line of Rachael Ray cookware. The subject line announces “New Rachael Ray Cookware -- Only at Ginny’s!” and the email invites... |
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Listline e-Newsletter August 10, 2007, DIRECT ListFinder2.0, By DIRECT ParadyszMatera to Broker Media Services for Victoria's Secret Victoria's Secret Direct has appointed ParadyszMatera as a... |
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PIPs grew 14.6 percent in Q2: ParadyszMatera August 10, 2007, DMNEWS, By Cara Wood The active package insert program (PIP) universe climbed to 365.5 million opportunities in the second quarter of 2007, up 14.6 percent from the second quarter... |
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Mail Stream: A Report on Incoming Direct Mail August 7, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline American Farmland Trust (AFT), a charitable organization committed to helping farmers protect their land against corporate development, recently mailed an appeal asking “Is Cherry Pie... |
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A bumper crop of food catalog buyers
August 1, 2007, Multichannel Merchant, By Heather Retzlaff A hot trend in the food catalog category is offering prepared gourmet meals. But catalogers that sell traditional food gift items ranging from... |
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The Insert Media and the Message July, 2007, Chief Marketer, By Mark Del Franco Wood Insert media — package inserts, bind-ins, blow-ins, and the like — have long been considered... |
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How inserts are faring in a changing catalog world July 27, 2007, DMNEWS, By Cara Wood The recent increase in Standard mail rates has catalogers scrambling to cut costs to make up the difference. The question is, how has the rate... |
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Mail Stream: A Report on Incoming Direct Mail July 16, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Just as summer begins to heat up, Territorial Seed Company reminds gardeners to plan ahead for the inevitable frost in its Winter 2007 catalog. The cover of the 56-page book announces... |
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Mail Stream: A Report on Incoming Direct Mail July 9, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Luxury clothing and sporting goods retailer J.L. Powell recently premiered its catalog with embossed lettering on a milk chocolate cover and the tagline “The Sporting Life.” Inspired by... |
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Mail Stream: A Report on Incoming Direct Mail July 3, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline The June 2007 Sharper Image catalog dedicates its cover to the introduction of Trump Steaks, "The World's Greatest Steaks." The 76-page book features a photograph of entrepreneur and businessman Donald Trump pointing at... |
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Outdoor enthusiasts grow slow but steady
July 1, 2007, Multichannel Merchant, By Heather Retzlaff Two-thirds of the American population participates in outdoor activities ranging from hunting and fishing to camping and hiking, accounting for $33 billion... |
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In a complex web universe, search marketers hunt for the right formula July, 2007, Internet Retailer Paid web search is one of the most measurable advertising vehicles going, online or off. Marketers can put up a keyword, track the traffic it brings to a site and the sales... |
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Bind-in, blow-in universe steady at 2.5B in Q1 June 27, 2007, DMNEWS, by Cara Wood The active bind-in/blow-in program universe totaled 2.5 billion opportunities in the first quarter of this year, up 20 percent from the first quarter... |
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Mail Stream: A Report on Incoming Direct Mail June 25, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline At first glance, the 180-page Melton International Tackle 2007 Spring Catalog appears to be a magazine with a close-up photograph of a black marlin against a backdrop of blue water... |
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Mail Stream: A Report on Incoming Direct Mail June 18, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Ogden Publications’ Utne Reader recently mailed an updated promotion, offering the digest of independent and alternative media to potential... |
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An insider’s perspective on the list business June 8, 2007, DMNEWS, by Giselle Abramovich Chris Paradysz is CEO of ParadyszMatera, a New York-based direct marketing company offering services including lists, insert media, research and analytics. He also runs PM Digital... |
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Diversify or consolidate? The list industry’s dilemma June 8, 2007, DMNEWS, by Giselle Abramovich If you discount the current brouhaha over the direct marketing industry’s data practices, two themes stand out for the list services segment: diversification and... |
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Mail Stream: A Report on Incoming Direct Mail June 4, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Clothing and travel gear merchant TravelSmith offers a notable premium in its Summer 2007 Men’s Outfitting Guide. The cover of a recent book features... |
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Market Snapshot: It's Not Raining Menswear Buyers
June 1, 2007, Multichannel Merchant, By Sherry Chiger When “Market Snapshot” focused on the men's apparel catalog market in 2005 and 2006, “steady” appeared in the headline each time. If we weren't so reluctant to repeat ourselves, it would have appeared... |
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Live from ACCM: Hitting the Moving Customer Acquisition Target
May 22, 2007, Multichannel Merchant, By Jim Tierney Boston--With more prospecting channels available to multichannel merchants, deciding how to allocate your customer-acquisition funds is "a moving target," said Rob Chapman... |
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Mail Stream: A Report on Incoming Direct Mail May 21, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Oriental Trading Company Inc. (OTC) recently mailed Your Big Day, a wedding-themed catalog promising to be “Your Source for Wedding Planning... |
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Mail Stream: A Report on Incoming Direct Mail May 14, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline In addition to offering its usual selection of cigars, JR Cigar addresses the possibility of an end to the United States’ trade embargo with Cuba in a recent... |
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Mail Stream: A Report on Incoming Direct Mail May 4, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Zingerman’s spotlights the Summer Fling Coffeecake, complete with fresh lime and coconut which sells for $27 to $47, on the cover of its Mother’s Day... |
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Market Snapshot: Gifts Titles Collect New Buyers May 1, 2007, Multichannel Merchant, By Sherry Chiger For merchants of gifts and collectibles, when you give, they receive. And during the past two years they've been receiving more names of people who have been... |
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Mail Stream: A Report on Incoming Direct Mail April 30, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline The recently launched Bass Pro Shops Collections offers "Women's Clothing Inspired by the Great Outdoors." The 80-page book features... |
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Mail Stream: A Report on Incoming Direct Mail April 23, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Duluth Trading Co., a purveyor of goods and apparel for carpenters, builders and other tradesmen, recently mailed the premier issue of its Travelog... |
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Mail Stream: A Report on Incoming Direct Mail April 16, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline The Kids Wish Network (KWN) recently mailed a cardboard box package including two uncommon involvement devices in an effort to win recipients’ support for its work granting wishes to children... |
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Mail Stream: A Report on Incoming Direct Mail April 9, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Upscale footwear merchant SimplySoles recently hit the mail with its Spring 2007 catalog -- filled with high-end offerings sure to impress any... |
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Mail Stream: A Report on Incoming Direct Mail April 2, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Science News, “The Weekly Newsmagazine of Science,” recently hit the mail with two very different pieces promoting identical soft offers... |
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Market Snapshot: Some Stalling Within Universe of Car-Catalog Buyers April 1, 2007, Multichannel Merchant, By Sherry Chiger The automotive market has been crawling in reverse for the past few years, judging from the number of active buyers available for rental or... |
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Mail Stream: A Report on Incoming Direct Mail March 26, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Raintree Nursery, self-proclaimed seller of "The Best Old & New Fruit Trees, Berries & Unusual Edibles From Around the World," recently mailed a catalog with an historical slant... |
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Mail Stream: A Report on Incoming Direct Mail March 19, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Hanes, purveyor of cotton tees and comfy undergarments for men, women, and children, hit the mail recently with a new catalog... |
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Lillian Vernon Selects PM Digital for Search Engine Marketing and Datafeed Marketing Services March 12, 2007, Internet Retailer PM Digital (New York, NY) announced today that it has been selected as the exclusive provider of search engine marketing... |
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Mail Stream: A Report on Incoming Direct Mail March 12, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline The cover of the 36-page St. Patrick’s Day 2007 catalog from Cheryl & Co. features a specialty gift plate with colorful... |
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Package insert programs expand 9.1 percent in Q4 2006: ParadyszMatera index March 6, 2007, DMNEWS, by Cara Wood The active package insert program universe climbed to 348.1 million opportunities in the fourth quarter of 2006, up 9.1 percent from fourth quarter 2005, according to the recently released MarketTrends... |
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Mail Stream: A Report on Incoming Direct Mail March 5, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Young women looking for just the right gown to make them feel like Queen of the Prom can turn to a recent catalog from Windsor... |
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Homing in on a Soft Market March 1, 2007, Multichannel Merchant, By Tim Perry Multichannel merchants of home furnishings have been struggling of late. One-time powerhouse Pottery Barn... |
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Market Snapshot: Office-Supplies Buyers? We Got That March 1, 2007, Multichannel Merchant, By Sherry Chiger Office-supplies catalogs don't mail just to offices anymore. With the growth of home businesses, merchants of office furniture, toner, software, paper, and pens are mailing... |
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Mail Stream: A Report on Incoming Direct Mail February 26, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline A recent catalog from PC/Nametag, a direct mail and Internet seller of nametags and other meeting products, offers more tips... |
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Mail Stream: A Report on Incoming Direct Mail February 21, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline A promotion from the National Trust for Historic Preservation (NTHP), a nonprofit “dedicated to saving historic places... |
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Mail Stream: A Report on Incoming Direct Mail February 13, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Just in time for Valentine’s Day, Hallmark Flowers & Gifts offers arrangements and mementos for that someone... |
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Magazines see trend toward hard offers: ParadyszMatera executive February 9, 2007, DMNEWS, by Nicole Smith A discussion at this week’s Circulation Day organized by the Direct Marketing Association featured tips on creative for uplifting response... |
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Select Comfort Income Drops February 9, 2007, Direct Newsline Select Comfort Corp. posted net income of $10.8 million for the fourth quarter, a 32% drop from net income of... |
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Live From Circulation Day: Hard Offers, Vouchers Growing February 8, 2007, Author: Larry Riggs Magazine circulators are relying increasingly on hard offers and vouchers and self-mailers in their subscription-building... |
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Mail Stream: A Report on Incoming Direct Mail February 6, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline A 116-page paperback book accompanied a recent fundraising piece from the Mercy Home for Boys and Girls, a long-term... |
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Market Snapshot: Market Snapshot: Digging for Gardening Buyers
February 1, 2007, Market Snapshot, By Sherry Chiger With the names of 6.8 million 12-month buyers available for rental or exchange during the third quarter of 2006, the consumer gardening... |
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Mail Stream: A Report on Incoming Direct Mail January 22, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline A catalog from the International Spy Museum reminds recipients that “All Is Not What It Seems.” The front cover of the 16-page... |
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Mail Stream: A Report on Incoming Direct Mail January 16, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline A recent Twilite Moon catalog celebrates a stylish “Life with Baby.” The book offers a “hand-picked selection of the world’s finest baby products,” which range from... |
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Mail Stream: A Report on Incoming Direct Mail January 09, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Though primarily a catalog retailer, Sounds True periodically mails solo offers for merchandise in its line of learning... |
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Mail Stream: A Report on Incoming Direct Mail January 03, 2007, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Brushstrokes, which sells reproductions of paintings through direct mail and the web, features the artwork of some painters made famous for endeavors beyond fine art... |
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Market Snapshot: Market Snapshot: Women's Apparel Buyers Return
January 1, 2007, Market Snapshot, By Sherry Chiger After a bit of a lull, women's apparel buyers got busy placing orders again. For the third quarter of 2006, the names of 33.3 million 12-month buyers from women's clothing... |
